Thursday, January 19, 2012

Public Relations Writing

After a good long month of winter break in Arizona, I find myself back in Columbus, Ohio for another Semester atr Ohio Dominican University.

I am on the third day of second semester classes. I am actually rather excited with my course load. I am taking a class called PR Writing! I have taken to classes of it so far, it's very interesting. I have it with one of my favorite professors here on campus.

Today we were discussing the basics of writing; in terms of normal writing and using AP style. Professor K. showed us a video from one of her PR websites. Here is the link:

http://www.ragan.com/Main/Video/Bad_writing_is_killing_America_1565.aspx

I think this was a pretty harsh but true video. Peter Shankman makes many valid points about how advertisements have changed from 3 minute long advertisements in the past to 30 second clips that we are familiar with today. Like Shankman said, "a headline is essentially a tweet." I find that statement something to deeply consider. I am a pretty big twitter user, I like tweeting. The was twitter has been used was originally to update followers on what was going on. After watching the video, it makes you reconsider what you would originally tweet. To be thoughtful and think if my tweet with have any significance to my audience or am I just tweeting to hear myself?

Grammar is vastly important and an observation that has been made is that there is a possibility that newer generations may struggle more with spelling and punctuation because technology is perfoming most of the essential spell checking. Are we doomed? This pretty much concerns me because writing is important and my mind is trying to visualize what it would be like if the world began creating ads using the text language rather than spelling everything out.

Some toold that Professor K. gave us to use was:

http://dailygrammarlessons.blogspot.com/

I think this is a really cool website. Ever wondering if you have the basics down? If so, this is the place to check your skills. You can even start from the very beginning of grammar lessons and test whether or not you know your verbs and nouns.

Another website that stood out to me was:

http://owl.english.purdue.edu/

Deffinitely worth checking out! I will be sure to visit this site more often.

Well this is my spiel for the day. Class is just filled with so much to learn and so many tools to use. I am now to work on an assignement called 60 second elevator pitch. We'll see how that goes.

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